Angel Soft®– The toilet paper company up in the sky is where we make Angel Soft® TP soft and strong. Simple. None of it would be possible without Angel and her team.

A visual refresh of the Angel Soft® branding identity but keeping the same fonts and colors. We wanted to elevate the two main colors from Angel Soft– Teal and white by adding additional complimentary colors for more of a playful look. In addition to color, we also explored the way typography is used. We incorporated tone on tone and placing text on a wavy path which gives the headline movement and a whimsical feel.

Agency: Grey NY

Client: Angel Soft