The project was to design a new logotype and a style guide for a brand that is no longer in existence or reduced to a sub-brand. I wanted the Bonkers Brand to stand out from the other candies on the candy counter; so I embraced color and made the candy give off a certain type of energy just as if the consumer is going bonkers when they see the Bonkers. I also designed an original 26-letter typeface based on the new logotype I created.
A mini food guide for NYC foodies. This book was inspired by the midnight cravings I got during those endless nights doing homework for school.
A connected campaign for aspiring female design students and professionals to take on a short-term intern/internship. Creating a platform to network within the design field and develop a community among female designers. The campaign includes a One Day Internship program, a long term app, an INTURN Cafe followed by a collaboration with WeWork.
The logo was inspired by the word "intern" substituting the letter "E" with the letter "U" and rounding off the edges of the "T" and the "U" to show movement and emphasis on the "TURN" in your life.
In collaboration with : Zefeng Lu
Home try-on for eyewear made even easier. Fun and worry-free; an artsy interactive magazine ad from Ottavo. Three pop-out styles for you to try on!
Get creative and paste the paper frames onto an artistic portrait of yourself (paint, markers, pencil, you decide) and post it on Instagram with the hashtag #myottavoportraiture for a chance to win a free pair of glasses and a trip to Italy. See in Italian.
The Jaipur Summer Olympics are inspired by the bright colors of the textiles that Jaipur is famous for. We wanted to take a modern route with the 2020 Olympics so our colors are bold and vibrant. Based on the traditional Indian colors, we brought up the contrast and saturation of the colors to give it more of a urban feel. We used bright pink as the main color because the buildings in Jaipur were painted pink since 1876 up until now. The color pink represents hospitality and to also welcome new-comers. Our logo and pictograms were inspired by the horizontal line that connects the letters in the Hindi alphabet into a word; the line is called Shirorekha. Our primary font is modern which gives the whole Jaipur 2020 Olympic’s an urban feel. The secondary font we chose (Armata Regular) has simple curves and straight lines of the Hindi alphabet. The fonts has a mixture of familiar and unfamiliar shapes which is similar to our logo.
In collaboration with: Minhye Jeon
A brand book for personality socks. A high-end funky retailer in New York City that sells socks for Businessmen who work but also knows how to have fun. Socks are grouped in categories and selected based on your personality. What do your socks say about you?
With the branding that I made for säk, I played around a lot with umlaut (ä) of the logo. You will see that in the 5 personality icons that I created; as well as the packaging for the brand.
The project was to redesign the DVD package of the film, Harold and Maude including the DVD, DVD booklet and the case. My inspiration came from the typography from the 70s. I wanted to contrast this dark comedy film with bright and groovy lettering to lighten up the mood. However, I needed to create balance and convey the dark, tortured soul of Harold so I created a slip with a cut-out of a coffin. This allowed the daisies and sunflowers of the DVD cover to be exposed on the inside. The sunflowers symbolize what Maude wanted to become in the afterlife and the daisies represent how Harold felt about being like everyone else. On the backside of the DVD, there is another cut out, but the colors are inverted to signify that there is also a dark side to the film.
A photo shoot idea for an eyewear brand called Classic Specs using paper cut outs featuring 3 different pair of sunglasses.
In collaboration with: Angela Chan & Mary Wienckowski
“A designer should only use five typefaces: Bodoni, Helvetica, Times Roman, Century, and Futura.” –Massimo Vignelli. Using the five essential typefaces I created compositions put together into a zine. My concept for this zine was comparing type to men. I categorized men into five different types: Futura, Helvetica, Bodoni, Times Roman, and Century. Then I created biographies for each typeface designer, similar to a dating profile. Each typeface was characterized by what I felt best suited their design. I wanted the project to be fun and memorable so I chose a relevant topic that I believe most people would find to be intriguing.
I wanted my words to reference different types of feelings. My theme for this project is chaos versus serenity. The words I used reflect the type of treatment. I wanted the cards to be bold and eye catching.
As of now, Krigler does not have a specific target audience and I want to narrow it down to just Millennials; women in their late 20’s to 30’s with high paying salary incomes with interests in high-end fashion and the latest trends. I want to re-establish the brand as a status symbol with millennial social influencers. This creates a larger platform for awareness and makes it more desirable for people to have. I want to form an interactive experience and a new approach in buying a discovering new fragrances to appeal to millennials. Introducing the Krigler Travels photo booth.
My friends always say the weirdest things happen to me and that I should write a book about myself. So I did. This is a compilation of stories that happened in my life.
VISION: What I found unique about New York City is the cultural diversity that it offers. There are so many different people in New York from all walks of life. I illustrated the 3 most common types of people one would find and meet in the city: the tourist, the business man and the homeless into a series of three postcards.
The project was to design a series of three book covers out of three short stories in the book: "Gates of Eden." The similarities of the three short stories I chose were all related to sex. The objects that were chosen to represent male genitalia for each book cover played a significant part in the novel. I wanted the cover to convey aspects of plot and still give off a sly clue to what it is.
Branding and creating a whole stationary system for an exotic flower shop. I was inspired by vines and the bright colors of exotic flowers. I wanted the logo to resemble vines that looked like it wrapped around the rectangular surfaces it was on (envelope, business card, letterhead.) Giving it the feel of the vines growing over the surfaces and connoting the name of the flower shop as well.
The project given was to create a poster that visually summarizes and analyzes the complex theory, or extended narrative of water wars. The challenge to this project was that I was not allowed to use anything from the Adobe Suite (Photoshop, Illustrator etc.) so the image must be created by hand and photographed by myself. I wanted my poster to be clever yet straight-forward. I put army men into clear water bottles and splattered blood to represent my theme. I made a tracer and sprayed “WATER WARS” onto acetate which I then inserted into the water bottles to subtly incorporate typography in my composition.
Instructor: Scott Buschkuhl
After living off cheeseburgers in my sophomore year I turned my portfolio into one. Each ingredient plays a crucial part to the completion of a burger just like my classes play a necessary part to my growth of becoming a graphic designer. Each ingredient is uniquely different but without it, a cheeseburger can never be made. My classes are the foundation and the ingredients to my success. I hope this book leaves you hungry for more.
This timeline is not your typical timeline... I created a timeline for graphic designer, Alan Fletcher. I painted important events that happened in his lifetime played off of works he has done during that particular time in his life. Each canvas represents the time and the highlight of what Fletcher has accomplished during that year. The paintings are in chronological order from the top left to the bottom right.
Instructor: John Kudos
I created a new letter "R" typeface. Based on my “R” typeface, I created patterns and super units which resembled objects found in the world.
I created 3 versions of an event poster for the Day of the Dead.