The project was to design a new logotype and a style guide for a brand that is no longer in existence or reduced to a sub-brand. I wanted the Bonkers Brand to stand out from the other candies on the candy counter; so I embraced color and made the candy give off a certain type of energy just as if the consumer is going bonkers when they see the Bonkers. I also designed an original 26-letter typeface based on the new logotype I created.
A mini food guide for NYC foodies. This book was inspired by the midnight cravings I had during those endless nights doing homework for school.
I wanted my words to reference different types of feelings. My theme for this project is chaos versus serenity. The words I used reflect the type of treatment. I wanted the cards to be bold and eye catching.
Home try-on for eyewear made even easier. Fun and worry-free; an artsy interactive magazine ad from Ottavo. Three pop-out styles for you to try on!
Get creative and paste the paper frames onto an artistic portrait of yourself (paint, markers, pencil, you decide) and post it on Instagram with the hashtag #myottavoportraiture for a chance to win a free pair of glasses and a trip to Italy. See in Italian.
The Jaipur Summer Olympics are inspired by the bright colors of the textiles that Jaipur is famous for. We wanted to take a modern route with the 2020 Olympics so our colors are bold and vibrant. Based on the traditional Indian colors, we brought up the contrast and saturation of the colors to give it more of a urban feel. We used bright pink as the main color because the buildings in Jaipur were painted pink since 1876 up until now. The color pink represents hospitality and to also welcome new-comers. Our logo and pictograms were inspired by the horizontal line that connects the letters in the Hindi alphabet into a word; the line is called Shirorekha. Our primary font is modern which gives the whole Jaipur 2020 Olympic’s an urban feel. The secondary font we chose (Armata Regular) has simple curves and straight lines of the Hindi alphabet. The fonts has a mixture of familiar and unfamiliar shapes which is similar to our logo.
In collaboration with: Minhye Jeon
A brand book for personality socks. A high-end funky retailer in New York City that sells socks for Businessmen who work but also knows how to have fun. Socks are grouped in categories and selected based on your personality. What do your socks say about you?
With the branding that I made for säk, I played around a lot with umlaut (ä) of the logo. You will see that in the 5 personality icons that I created; as well as the packaging for the brand.
The project was to redesign the DVD package of the film, Harold and Maude including the DVD, DVD booklet and the case. My inspiration came from the typography from the 70s. I wanted to contrast this dark comedy film with bright and groovy lettering to lighten up the mood. However, I needed to create balance and convey the dark, tortured soul of Harold so I created a slip with a cut-out of a coffin. This allowed the daisies and sunflowers of the DVD cover to be exposed on the inside. The sunflowers symbolize what Maude wanted to become in the afterlife and the daisies represent how Harold felt about being like everyone else. On the backside of the DVD, there is another cut out, but the colors are inverted to signify that there is also a dark side to the film.
A photo shoot idea for an eyewear brand called Classic Specs using paper cut outs featuring 3 different pair of sunglasses.
In collaboration with: Angela Chan & Mary Wienckowski
“A designer should only use five typefaces: Bodoni, Helvetica, Times Roman, Century, and Futura.” –Massimo Vignelli. Using the five essential typefaces I created compositions put together into a zine. My concept for this zine was comparing type to men. I categorized men into five different types: Futura, Helvetica, Bodoni, Times Roman, and Century. Then I created biographies for each typeface designer, similar to a dating profile. Each typeface was characterized by what I felt best suited their design. I wanted the project to be fun and memorable so I chose a relevant topic that I believe most people would find to be intriguing.
A connected campaign for aspiring female design students and professionals to take on a short-term intern/internship. Creating a platform to network within the design field and develop a community among female designers. The campaign includes a One Day Internship program, a long term app, an INTURN Cafe followed by a collaboration with WeWork.
The logo was inspired by the word "intern" substituting the letter "E" with the letter "U" and rounding off the edges of the "T" and the "U" to show movement and emphasis on the "TURN" in your life.
In collaboration with : Zefeng Lu
1633 GIFs for Atlantic Records (Warner Music Group)
An exhibition about phobias that spans the surface of a desk. There are 3 boxes for each phobia: Trypophobia, Claustrophobia, and Haphephobia. Boxes seemed like the perfect fit for this project because I wanted the observer to feel trapped and anxious just like how people with Phobias feel when they are faced with their fear. Stick your head in and find out which Phobia you might have!
Branding and creating a whole stationary system for an exotic flower shop. I was inspired by vines and the bright colors of exotic flowers. I wanted the logo to resemble vines that looked like it wrapped around the rectangular surfaces it was on (envelope, business card, letterhead.) Giving it the feel of the vines growing over the surfaces and connoting the name of the flower shop as well.
This timeline is not your typical timeline... I created a timeline for graphic designer, Alan Fletcher. I painted important events that happened in his lifetime played off of works he has done during that particular time in his life. Each canvas represents the time and the highlight of what Fletcher has accomplished during that year. The paintings are in chronological order from the top left to the bottom right.
Instructor: John Kudos
VISION: What I found unique about New York City is the cultural diversity that it offers. There are so many different people in New York from all walks of life. I illustrated the 3 most common types of people one would find and meet in the city: the tourist, the business man and the homeless into a series of three postcards.
Can you relate?
I created wine labels for 3 bottles of red Italian wine called La Sera. I was inspired by Fortunato Depero's work and wanted to put my own futuristic twist on the labels. I used geometric shapes to represent the wine names. Il Sogno (the dream), Il Ceilo (the sky) and Il Faló (the campfire).
Using only type and black and white I created a jam label for Bonnie's Apricot Jam to show that a jam label can also have a lot of character even without color. I wanted to hand letter the type on the jam label. I thought it was only fitting because Bonnie's Jams is supposed to feel homemade.
The project was to redesign the packaging for Vosges Haut Chocolat truffles. I wanted to make the design very playful but elegant by using hand lettered type and vectorized images of the truffles.
I recreated the packaging for Five Acre Farms. I was inspired by cow spots and the shapes of the 4 areas of farmland that Five Acre Farms supports (Vermont, Massachusetts, Connecticut, and New York). I scattered them all around the bottle to imitate the cow's body with information on some of the spots including the nutrition facts. With the brand name on the darker spots of the bottle, I wanted to communicate the idea of the company name and the 4 main areas that they support. Since the company sells different types of milk I made two examples: Buttermilk and Half & Half. Different types of milk would have different color spots.
The last image is initial vectorized sketches.
The challenge of the project was to create a series for three completely different products that go together (Virgin Olive Oil, Marinara Sauce and Honey). I thought of every label like posters that I would hang in my room. I wanted to use bright colors but also have a classical look to the labels.
I repackaged the De Cecco Pasta Packaging for the 3 types of pasta (Farfalle, Fusilli, Linguine). I hand drawn the type and made patterns out of the pasta shapes.
I created the packaging of the candy wrappers and container of Sweet Botanicals candy. I used saturated colors to make the candies pop out. I created a box with a non-traditional die-cut with a hidden message on the inside for a nice sweet surprise.
The project given was to create a poster that visually summarizes and analyzes the complex theory, or extended narrative of water wars. The challenge to this project was that I was not allowed to use anything from the Adobe Suite (Photoshop, Illustrator etc.) so the image must be created by hand and photographed by myself. I wanted my poster to be clever yet straight-forward. I put army men into clear water bottles and splattered blood to represent my theme. I made a tracer and sprayed “WATER WARS” onto acetate which I then inserted into the water bottles to subtly incorporate typography in my composition.
Instructor: Scott Buschkuhl
After living off cheeseburgers in my sophomore year I turned my portfolio into one. Each ingredient plays a crucial part to the completion of a burger just like my classes play a necessary part to my growth of becoming a graphic designer. Each ingredient is uniquely different but without it, a cheeseburger can never be made. My classes are the foundation and the ingredients to my success. I hope this book leaves you hungry for more.
As of now, Krigler does not have a specific target audience and I want to narrow it down to just Millennials; women in their late 20’s to 30’s with high paying salary incomes with interests in high-end fashion and the latest trends. I want to re-establish the brand as a status symbol with millennial social influencers. This creates a larger platform for awareness and makes it more desirable for people to have. I want to form an interactive experience and a new approach in buying a discovering new fragrances to appeal to millennials. Introducing the Krigler Travels photo booth.
My friends always say the weirdest things happen to me and that I should write a book about myself. So I did. This is a compilation of stories that happened in my life.