A brand book for personality socks. A high-end funky retailer in New York City that sells socks for Businessmen who work but also knows how to have fun. Socks are grouped in categories and selected based on your personality. What do your socks say about you?
With the branding that I made for säk, I played around a lot with umlaut (ä) of the logo. You will see that in the 5 personality icons that I created; as well as the packaging for the brand.