As of now, Krigler does not have a specific target audience and I want to narrow it down to just Millennials; women in their late 20’s to 30’s with high paying salary incomes with interests in high-end fashion and the latest trends. I want to re-establish the brand as a status symbol with millennial social influencers. This creates a larger platform for awareness and makes it more desirable for people to have. I want to form an interactive experience and a new approach in buying a discovering new fragrances to appeal to millennials. Introducing the Krigler Travels photo booth.